ORANGE MISSION
Engage marketing teams and mobilize them around CSR
Mission in Numbers
5
International webinars
100
People trained
Project challenges
As a telecommunications company with a long-standing commitment to CSR, the Orange Group aimed to integrate CSR into its business functions. Marketers were identified as a key audience, but one that was difficult to engage on these topics.
Solution provided
- Sparked interest in CSR by aligning with marketers’ culture.
- Designed a series of five 2-hour international webinars titled “Meaningful Marketing,” each exploring a theme to help marketers enhance their offerings through responsible marketing.
- Structured each webinar in three parts: an overview of trends and concept clarification, a benchmark of inspiring practices, and concrete application ideas for Orange.
- Rolled out internationally: each webinar was replicated by local CSR representatives after translation and adaptation to the specific country context.
- Enabled action by offering the opportunity to join an internal network of volunteer marketers for peer exchange, mutual support, and access to tools.
Tailor-Made Solutions!
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