BENEO BENEO
Train European teams: managers, marketing, sales, HR...
Mission in numbers
100%
online
200+
people trained
6
countries
Project challenges
In 2023, BENEO developed and implemented a CSR strategy with the support of our consulting service. To deploy and operationalize this strategy, BENEO wanted to set up a training program for numerous internal stakeholders and departments across different countries. The training aimed to enable: • A better understanding of sustainability issues specific to the agri-food sector (climate, biodiversity, and water) and CSR • An understanding of BENEO’s CSR commitments • The implementation of CSR specifically within the Purchasing, Communication/Marketing, and Sales departments
Solution provided
- One 0.5-day training on CSR fundamentals and BENEO’s CSR approach for all managers, including Purchasing teams
- One 2-day training specifically designed for marketing and sales teams
- One 2-day training specifically designed for HR and operations teams
- Interactive sessions to help participants strengthen their knowledge and pitch BENEO’s CSR approach clearly and effectively
WHAT THEY APPRECIATED
- 4 fully customized training programs
- Breaking down online training into several sessions
- Materials featuring examples from different countries
- Reflections on their sustainability challenges
- Calls to action after the training
TESTIMONIALS
Gudrun Dold, HR Projects & Employer Branding Manager and Impact Owner “Diversity, inclusion and equity” at BENEO in Mannheim concludes:
“The sustainability training helped me to gain a broader view on the various dimensions of sustainability and how to make an impact both as an individual contributor and as an organization. In the training, I liked the interactivity within our group and the diverse perspectives which enriched my learning.”
Robbe De Man, working as Sales Country Manager EEU in Tienen, explains:
“The training allowed me to understand how diverse and complex the whole world of sustainability is. I learned how to explain the efforts that BENEO is already doing to decrease our impact. Being invited to reflect on certain topics and brainstorm in small groups helped to think more proactively about sustainability.”
Eva-Maria Link, Communication Expert at BENEO, working in the Mannheim office, adds:
« Sharing our sustainability efforts with external target groups comes with the risk of being accused of greenwashing – the training showed what aspects we need to keep in mind when developing trustworthy, reliable key messages. What inspired me most was understanding that it’s okay to admit that we are not perfect (yet), but on a journey with our sustainability measures. »
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